GET TO KNOW OUR TEAM
CE Associates
CE Associates is a commercial furniture manufacturer representative firm based out of our showroom in Cupertino California. CE Associates strives to exceed client and reseller expectations by providing outstanding service with a great line of contract and ergonomic furniture factory lines. Our role is to secure the best case support for your success. This includes insuring factory/dealer customer support, project facilitation, pricing agreements and ongoing advocacy with our various furniture lines. Our neutral market position allows for optimal support, best project pricing and after sale client service. Our specialty: Furniture environments such as technology, education, healthcare, commercial, public sector, GSA and hospitality. Distribution: We have hands on experience with a broad range of furniture dealers, design firms and installers in our service area this includes Northern California and Northern Nevada.
Greg Laffen
Owner/Principal - NORCAL
I appreciate the important impact Ergonomics has on worker productivity, well-being, and reducing repetitive strain injury rates. This is an excellent contribution to the results of any organization's bottom line, from the individual worker to our society as a whole!
This powerful element also occurs after a furniture project is creatively designed, specified, managed, and installed. Worker productivity and well-being are both increased after a meaningful furniture project is complete! It takes a team of talented people working in concert to design a best-case furniture project result!
I myself enjoy supporting others to help produce a positive outcome. There is nothing like creating breakthrough results with a team who have worked together toward a common goal. It is fun, it lasts, and most importantly, it has meaning!
John Anderson
General Manager - NORCAL
John is CE Associates' operations and A&D specialist who works closely with advocates and clients to continue the flow of product information. John leverages his eye for design and detail to promote opportunity creation for ergonomic and ancillary seating. He strives to develop and maintain close professional relationships with dealers and designers in the contract furniture community.
On any given day you can find him coordinating data for dealers, fabricating marketing material, or tinkering with the latest in ergonomic seating. John particularly enjoys his participation in the creation of marketing material and workshop topics.
Christopher Lowe
East Bay Territory Sales Manager
Christopher Lowe brings over twenty-five years of sales and management experience to the Contract Office Furniture, Facilities Management and Health and Safety industries.
Since 2009, Christopher has managed his own Manufacturers’ Rep firm, partnering with leading product manufacturers and contract office dealers to drive revenues and deliver premium solutions to clients.
Prior to his Rep experience, Christopher was Sales and Marketing Director for Goldtouch/Key Ovation, where he developed relationships with F100/1000 companies and helped re-establish Goldtouch as a premier brand in the Ergonomics and Injury Prevention industries.
In his spare time, Christopher enjoys Golf, Snowboarding, Food and Wine, Travel and Mountain Biking.
Belinda Costa
Associate AP & Design Product Specialist - Allied ASID
Belina is full of creativity, positivity, and enthusiasm for each and every space she encounters! She began her career in interior design over 20 years ago. After spending years in both residential and commercial design, she honed in on her passion for designing and furnishing spaces that enhance well being and promote a healthy environment. Environments that foster positive living and working conditions and contribute overall to the well being of its occupants.
"It's not only the space that should look and feel amazing as well as function optimally, but it is also the people who inhabit those spaces and their needs that I want to put at the center of the design process. It's through this process that I can help add to the quality of their day and life, and I love that!
Belina holds a masters in architecture as well as a bachelor of science degree in interior design. Belina is also long-time member of the American Society of Interior Designers. She is a also a certified practitioner of Interior Alignment, which encompasses feng shui and holistic design. She believes in designing with a human touch and she truly loves what she does!
